Hello Franses! becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body
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The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Hello Franses! -- a creator-first consultancy has joined the professional membership organisation as its newest member.
Hello Franses! is independent, but backed by W Communications, one of the UK’s leading PR agencies, bringing with it deep expertise across brand, culture, and communications.
On joining the IMTB, Hayley Stevens-Shaw, Managing Partner of Hello Franses! said:
“I’ve long admired the Influencer Marketing Trade Body for the way it leads with integrity and drives positive change across our industry. As we launch Hello Franses!, joining the IMTB was an obvious and essential first step — aligning with our ambition to build a consultancy that puts transparency, trust, and long-term impact at the heart of everything we do”.
Read more about Hello Franses! on the members' register.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code.
CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.
IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched by ISBA in September 2021 and updated in May 2022 and November 2024, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.