IMTB code of conduct referenced by Government in formal response to Parliamentary inquiry into influencer culture.
Today the UK Government published its long-awaited formal response to Parliament's inquiry into influencer culture.
The Government said it recognised the importance of ensuring influencers have a good understanding of what is required of them legally. Social media users should be protected from hidden advertising and should understand when they are being exposed to marketing and advertising without needing to 'play detective'.
The Government noted that "members of the Influencer Marketing Trade Body (IMTB) must adhere to their own code of conduct".
Also cited in the formal response to the report was the influencer code of conduct created by the Incorporated Society of British Advertisers. IMTB assisted at the review stage of ISBA's code of conduct and later drafted the diversity, equity and inclusion clause of the code published in May this year.
About the Influencer Marketing Trade Body
The Influencer Marketing Trade Body (IMTB) is the professional membership organisation for influencer marketing agencies and influencer marketing platforms. The IMTB is dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.