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Good Influence joins the Influencer Marketing Trade Body 

 July 25, 2022

Good Influence joins the Influencer Marketing Trade Body as a member organisation

The Influencer Marketing Trade Body (“IMTB”) has announced the addition of Good Influence as its newest member organisation. 

Good Influence works with creators to develop content which communicates unique, powerful and personal stories that deliver real results for brands. The agency is the specialist influencer marketing division of Good Relations.

The firm becomes the 12th influencer marketing company to join the IMTB since its launch in October 2021.

Tom Sneddon Good Influence

Brands must now create distinctive and engaging experiences that consumers want to seek out, learn more about, and participate in themselves. As a result, bodies like the IMTB are essential.

tom sneddon, director, good influence

“Good Influence, the specialist influencer relations division of Good Relations, was founded to reflect the rapidly changing media landscape and deliver real impact with influencer campaigns. Brands must now create distinctive and engaging experiences that consumers want to seek out, learn more about, and participate in themselves. As a result, bodies like the IMTB are essential – ensuring that future-facing processes and policies are in place to promote best practice and protect those working in the industry."


Scott Guthrie, from the IMTB, commented:

"2022 is the year of regulatory and legislative scrutiny of the influencer marketing industry. Not just effective disclosure of creator advertising, but also issues including proper representation, pay parity, accurate advertising of crypto assets and working against greenwashing. The Influencer Marketing Trade Body is actively working with Parliament, with the Department of Digital Culture Media and Sport and with the Advertising Standards Authority to effect positive change. I'm delighted that Good Influence is now part of that conversation and I am particularly looking forward to working alongside Tom towards attaining enhanced levels of professionalism within our sector."

About Good Influence

Good Influence delivers influential ideas with impact. The team works with creators to develop content which communicates unique, powerful and personal stories that deliver real results for brands.

The agency is founded on a belief that it is less about brands convincing consumers and more about brands creating distinctive and engaging experiences that consumers want to seek out, learn more, and participate in themselves.

Good Influence is the specialist influencer marketing division of Good Relations.

Read more about the agency on our register of members.


About the Influencer Marketing Trade Body

The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Launched in October 2021 with six founding members the IMTB now has 12 member organisations: BEN Group Inc., The Fifth, Fourth Floor, Good Influence, INCA, ITB Worldwide, Ogilvy, SEEN Connects, Tagger, TAKUMI, Whalar and What They Said.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent

Media Contact:

Scott Guthrie, director-general, Influencer Marketing Trade Body Email media@imtb.org.uk website https://imtb.org.uk/

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