Frequently asked questions

Helping to answer the most requested questions

On this page you will find often-asked questions and their answers pertaining to the running and purpose of the Influencer Marketing Trade Body. If you can't find the relevant information here please use the contact form.

What do the initials IMTB stand for?

The IMTB is the abbreviation for the Influencer Marketing Trade Body a professional membership organisation dedicated to building a robust and sustainable future for the influencer marketing industry.

What is the Influencer Marketing Trade Body?

The Influencer Marketing Trade Body a professional membership organisation dedicated to building a robust and sustainable future for the influencer marketing industry. 

Who does the Influencer Marketing Trade Body represent?

The Influencer Marketing Trade Body is the trade association for influencer marketing agencies, talent agencies and influencer marketing platforms.

Who can join the Influencer Marketing Trade Body?

Membership is open to influencer marketing agencies, talent agencies and influencer marketing platforms that operate within the United Kingdom.

Can individuals join?

Currently membership of the IMTB is only available at a corporate level to influencer marketing agencies, talent agencies and influencer marketing platforms which operate in the United Kingdom. 

Why do you have a code of conduct?

The Influencer Marketing Trade Body code of conduct articulates specific requirements for members. These are the behaviours that members must demonstrate when they provide business services.

Abiding by the code demonstrates our members' commitment to acting responsibly and professionally.

Who are the founding members of the Influencer Marketing Trade Body?

There are six founding member organisations: Whalar, Ogilvy, The Fifth, TAKUMI, GOAT, Tagger. Check out the Register of Members section for more information about these founders along with all member organisations.


Who is a board member of the IMTB?

The Influencer Marketing Trade Body Board of Management has collective responsibility for overseeing the running of the institute. The board’s function is to ensure that the IMTB operates in the best interests of its members, the industry, and society at large. For a full list of board members turn to the designated  Board of Management page. 


Where can I find out more information about joining the IMTB?

Membership of the Influencer Marketing Trade Body is corporate. This means your whole team can demonstrate accountability and take advantage of membership benefits. For further information about joining the IMTB fill out this form and we'll send you a membership Terms and Conditions document.

Who can I speak to with a media enquiry?

Please email media@imtb.org.uk with all media enquiries.