Dentsu Creative becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Dentsu Creative UK has joined the professional membership organisation as its newest member.

Dentsu Creative UK is the UK office of Dentsu the global creative agency dedicated to Building Brands for What’s Next. It combines world-class creativity with cutting-edge technology, helping brands stay ahead in an ever-evolving landscape. 

The agency’s expertise spans Brand, Experience, Social & Influencer, and Content.

On joining the IMTB Jessica Tamsedge Dentsu Creative CEO said:

"Joining the Influencer Marketing Trade Body reflects our commitment to elevating standards in the influencer marketing industry. 

"Becoming a member reinforces our commitment to ethical and effective influencer partnerships, ensuring brands, creators, and consumers can engage with trust and confidence."

Read more about Dentsu Creative on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched by ISBA in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.