Jason Freeman, the Director of consumer law at the Competition Markets Authority (CMA), explains the impact of the new Digital Markets, Competition and Consumer Act (DMCCA) on influencer marketing
Today, Jason Freeman, Director of Consumer Law at the Competition and Markets Authority (CMA) spoke with IMTB members about the Digital Markets, Competition and Consumers Act (DMCCA) and how it directly impacts creator marketing.
Jason explained why creator marketing practitioners need to be clear on consumer law and pay special attention to the new powers granted to the CMA to issue fines for consumer law infringements of up to 10% of global turnover directly and without court action.
The webinar covered
- Fake reviews and content creators
- AI influencers and pet influencers and their ability to provide credible reviews
- Importance of avoiding hidden advertising
- The culpable parties when the CMA investigates
Titled: ‘Is Your Influencer Marketing Ready for the CMA’s New Powers?’ Jason was speaking to IMTB members as part of our member-only series of webinars designed to keep members at the forefront of best practices within the creator marketing industry.
IMTB members can access the transcript and resources by signing in below: