Citizen Relations becomes the newest progressive influencer marketing firm to join the Influencer Marketing Trade Body

The Influencer Marketing Trade Body (“IMTB”) is delighted to announce that Citizen Relations - a global communications agency built by and for the modern citizen - has joined the professional membership organisation as its newest member.

Guided by a single-minded mission to harness the power of community, to make every conversation count Citizen Relations believes conversation leads to action and action leads to meaningful impact. 

On joining the IMTB Citizen Relations managing director, UK & I Jules Day said:

“Partnering with creators in the UK is a core part of our daily business. From multi-year co-creation to year long ambassadors, long and short term brand activations, our collaborations take many different forms but what unites them is our appreciation for the craft, the creativity and the ability to drive connection and meaningful impact for our brands. 

It matters that we create an industry where these creators can thrive - creatively, commercially and mentally and that’s why we’re joining the IMTB. We look forward to working together to ensure the best for our creator partners.”

Read more about Citizen Relations on the members' register.

About the Influencer Marketing Trade Body

The IMTB is a UK-based not-for-profit professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.

Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.

Member organisations sign up to a code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.

IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP") as a member. CAP is responsible for writing and updating the rules on advertising in the UK via the CAP (Non-broadcast Advertising) Code. 

CAP is the sister organisation of the Advertising Standards Authority ("ASA") - the UK’s independent advertising regulator that administers the CAP Code to keep ads legal, decent, honest and truthful.

IMTB co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code, first launched by ISBA in September 2021 and updated in May 2022, aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.