Policymakers, industry leaders, and creators came together for a Christmas Lunch to reflect on a fantastic year for the creator economy and the launch of the Digital Creators Parliamentary Group (APPG)
To celebrate the festive period, the Digital Creators All Party Parliamentary Group (DCAPPG) convened policymakers, industry leaders, and some of the UK's most talented creators for a Christmas Lunch to reflect on a fantastic year for the creator economy and the group’s launch.
Parliamentarians in attendance included: Lord Ed Vaizey (Co-Chair of APPG); Chris Curtis MP (Officer of APPG); Gagan Mohindra MP; Gordon McKee MP; Steve Race MP; Baroness Luciana Berger; and Rosie Wrighting MP.
Representing the creator community Bea Elton, Connor Kern, Lucy Edwards, Creator, Dr Faye Bate, and Estare shared their lived experience as digital creators.
The discussion over lunch included identifying the barriers and challenges these creators had faced when building and scaling their creator business, and what support would have made the greatest positive difference, such as increased recognition from the UK Government, and better access to finance. We also identified where further opportunities are likely to lie.
About the Influencer Marketing Trade Body
The IMTB is a UK-based not-for-profit trade association dedicated to building a robust, sustainable future for the influencer marketing industry through increased accountability, governance and a unified voice.
Launched in October 2021 with six founding members, the IMTB now counts circa. 30 progressive creator economy companies as members.
IMTB represents influencer marketing on the Committee of Advertising Practice ("CAP"), the UK advertising’s rule-making body.
It co-owns the Influencer Marketing Code of Conduct alongside ISBA. The Code aims to standardise good practices and guidance with brands, agencies and creators. It covers areas including disclosure, transparency, pay parity, and effective representation.
IMTB sits on the government's Online Advertising Taskforce as part of its influencer marketing workstream.
IMTB co-runs the Digital Creators All-Party Parliamentary Group, designed as a forum for creators to engage policymakers - acting as a vital bridge between the UK’s creators and Westminster
IMTB is an Advertising Association member. Our director general sits on the AA's council.
In 2024, IMTB co-founded the European Influencer Marketing Alliance - a federation of professional influencer marketing organisations across Europe. EIMA provides a unified voice for creator economy constituents to regulators, legislators, media, academics and other key stakeholders at a time of tremendous growth within the industry but also a time of increased legislative and regulatory scrutiny.
Member organisations sign up to our code of conduct when joining the IMTB. The code articulates specific requirements for members. These are the behaviours that members must demonstrate when they are providing business services and ensure our members are always responsible, accountable, transparent and competent.